Many small businesses today are relying on their knowledge of
managing a personal social media account to run their business social media
accounts. Running social media for a business is very different than running it
for yourself. There are a variety of tools and resources out there, but it
takes time and effort to keep a constant pulse on your business' social media
Your social media will only work its hardest for you if you
combine strategy and creative to reach and engage your audience.
What are some things you can do to improve your business' social
media accounts? Here are eight tips you can try.
authentic and transparent. Be you
Authenticity is vital in the social media space. Customers expect
a brand's content to be honest and human-like. Your competition is most likely
on social media, so be prepared to think of creative ideas that are unique to
your business, include your tone of voice and branding, and are hard to
vs. Advertisement vs. Information
All three types of content should have a healthy balance in your
content strategy and work together. Advertisements need to be executed
correctly, so they aren't ignored on social media platforms. Content should be
entertaining, but still get your message across. Information, such as tips and
tricks, can help educate your audience. Think about whether it makes sense for
your brand to create each type of content or to share it from a third-party
3. Video is very important
Facebook predicts that in just a few years, most of its content will be
video. Investing in video now will save you time in the long run and put
you ahead of the game. Video is the top type of content and should in
incorporated into your marketing strategy. It helps your business to show, not
4. Go live
Many social media channels have added live features to their
platforms. Facebook Live and Instagram Live help customers tune in and see
what's going on at your business at that exact moment. Customers want to know
the news now, not later.
5. Organic reach is disappearing. Paid posts need to be part of your
If you've ever taken a look at your organic posts' reach compared
to the number of fans/followers you have, you may be disappointed. Only a small
percentage of your fans will see your content due to new algorithms. A low
monthly social media budget ($25 to $100) can target your posts to all your
fans and new customers and significantly increase your reach.
6. Create mini campaigns for promotions and events
Special promotions and events need their own mini-campaigns.
Think about who needs to see your events and promotions and create a strategy
that grabs that audience's attention and gets your content in front of their
eyes. Promotions and events are time sensitive, so plan accordingly and think
beyond just a single post.
be where you need to be
You do not need to be on every social media channel. Depending on
your industry, it might make sense to only be on one or two channels. Facebook
is slowly replacing the traditional and is a must for almost all businesses,
with Instagram being a close second. The other channels depend on your brand
strategy, industry, and audience. The
more focused you are, the more time you have to create content that spreads and
works hard for your business.
social media as a way to spread your message beyond your own channels
Great content gets noticed, shared, and goes beyond your
channels. Use your content to get featured on third party publishers or get
news coverage. Create content that matters and stands out, but also meets your
Remember, social media won't solve all your marketing problems,
but it can help a lot if you begin to understand each platform and correctly
use it. Don't be scared to push the
limits and think outside the box. It's a crowded marketplace, and there is a
lot of content floating around the internet. Your social media strategy is important in keeping your business'
digital presence strong, effective, and important to your customers.
AMP Brand Studios is owned by Annie Pryatel, a Cleveland
native who started her business to help small businesses in her hometown have a
meaningful presence through creative and strategic ideas. AMP focuses on
amplifying businesses' messages and brand, through social media, influencer
campaigns, blog writing, PR efforts, and other digital tactics. AMP believes
communities are stronger when small businesses thrive and this drives its work
and mission. Be small, but mighty.